Recently, a young, all female group in Chicago has taken control of the reigns, changing the definition of “geek” and turning it into a lifestyle of chic, intelligent, fashionable, video game playing enthusiast. They are the Sugar Gamers.
The Sugars Live a Geek Chic Lifestyle.
“My Sugar’s are REAL women. They are women that you would never expect to be serious gamers. They are Lawyers, grad students, established professionals and everything inbetween. They are beautiful, classy, intelligent, VERY social, and each has a great individual sense of style- they can also kick your ass in
Gears of War while sipping on
chocolate martinis.” States Keisha Howard, Founder of Sugar Gamers.
In just four short months, the group has been recognized by major names in the fashion, entertainment, and gaming industries including Victoria Secret, which hosted the Sugar Gamer "Giving is Sexy" girls night out party at the newly opened flagship store in Chicago this past Dec. Since then, the girls have held monthly events at various venues around Chicago. The themes always center around video games and tie in elements of fashion, music, food and art.
“There girls aren’t just playing games for a hobby, they are serious gamers. They are experts in first person shooters (FPS), role playing games (RPG's), fighting games and so on. These girls are also major comic book, sci-fi, and anime enthusiast.
In addition to video game competitions and conventions, the girls are active in their community, adopting parks, organizing after school events and programs, and donating to charity.
“When I started the group, I set out to not only provide something that women can be empowered by, but also provide a outlet for them to give back. Gaming is an industry that was dominated by men, but almost half of all gamers are female. With Sugar Gamers, women can take pride in that, and bring their favorite pastime to light.”

Want to sugar coat your geekdome?
Heres the contact info…