Recently Levi's came out with a new viral campaign, Levi’s Pop-Up Closet. I absolutely love when people think out of the box, pun intended.
It is amazing how some of the greatest ideas are right in front of our faces. I'm sure we all at some point have unfolded a box and flattened it. In Levi’s latest, they went viral with a project that turns a simple cardboard box into a pop-up closet. They even had stuff stored inside!
The concept comes from the Moriterbrigade agency in Belgium.
I have a promotional marketing background, so I couldn't help but be fascinated by this. I had to share it.
Source: Ads of the world
Advertising Agency: Mortierbrigade, Belgium
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