With Liberty, Posen and Gaultier For All- Target Is On Target For Affordable High Fashion

jeanpaulgaultier_target_announcement.jpgIn the last few weeks, Target has made major changes to their apparel. The biggest of these- three fashion big wigs are guest designing!
Three weeks ago, Target announced Jean Paul Gaultier to be the third in its series of designer collaborations, continuing in the footsteps of Alexander McQueen and Anna Sui.
Known for his dramatic creations, producing costumes for Madonna and Kylie Minogue, the Gaultier collection will debut in the US on March 7th, 2010 in over 250 stores and via target.com. The line is a separate initiative from Target’s Go International division and there are even rumors Gaultier will get his own special Target pop-up store, although this is yet to be confirmed.
zacposen_event_victoriasecret.jpgTwo weeks ago,  Zac Posen was revealed as a guess designer. Posen is no stranger to working with the retailer. He collaborated with Target Australia on a range of party dresses, which he unveiled at the L’Oreal Melbourne Fashion Festival in March last year.
This time around, Posen will create a line for Target’s Go International division (not to be confused with its Designer Collaborations brand). His designs will hit stores in the US and online April 25th.
So now, hot on the heels of the Posen collaboration announcement, comes the news that Target is also adding a bit of British flavor to their products. Liberty of London, a well established department store on Regent Street in Central London, England carrying a name synonymous with luxury and great design, is also teaming up with the American retailer on a line of clothing and home-goods.
Liberty’s iconic floral prints will be a staple feature in clothing for women, men and children, and in a range of home and garden products.
libertyoflondon_sloanestreet.jpg“There’s everything from bird houses and bicycles to lingerie. I’m happy about that because it means they will be attracting a large audience. And that will give Liberty great exposure to the biggest market in the world,” said Liberty CEO, Geoffroy De La Bourdonnaye in a recent interview about the partner up.
Liberty for Target is slated to launch on March 14th in Target stores nationwide and on target.com.
To all my British peeps, never fear, the range will also go on sale in the London store from the beginning of April to December next year.

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