Hermès Seeks Tokujin Yoshioka for Display Design at the Maison Hermès in Tokyo
Hermes has taken window dressing to another level with the help of Japanese designer Tokujin Yoshioka. In a nice departure from the typical mannequin window displays we are used to seeing, Tokujin Yoshioka created a wonderful antidote to the typical overstuffed holiday scene for the Maison Hermes in Tokyo.
Scarves hanging in the window seem to flutter in perfect timing with video imagery of a Japanese actress blowing at them. When asked to describe his inspiration for the display, Yoshioka stated, “On designing a window-display of Maison Hermès, I intended to express people’s daily movements with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them. The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.”
Tokujin Yoshioka has recieved many international design awards. He established the Tokujin Yoshioka Design Office in 2000 and has an extensive portfolio which include shop and space design for Issey Miyake, Nissan, BMW, Shiseido, Hermes, Muji and Peugeot.
The display can be seen until January 19th, 2010.
