FEATURE: The Ends/Wealth Corp- Turning Chicago Into A Fashion Mecca
I started undergrad at DePaul University in 2002. While there, I had the opportunity to meet amazing people who were constantly on the move to achieve something great. One of those people was Brandon Breaux, a B-Boy, Graphic Artist, and at the time, an undercover fashion designer.
A few years ago, Breaux was performing in front of the Watertower, a Chicago landmark. Who would have known that that day a chance meeting with a Foot Locker employee, Juan Sanchez, would be the first brick of a fashion powerhouse. Breaux and Sanchez realized they had a great amount in common and noticed each others strengths in business and design. With a few meetings and exchange of ideas, the two partnered up to create the fashion line that is quickly changing the Chicago fashion scene, The Ends/Wealth Corp.
So whats up with the name? Here it is straight from the big men on top.”On the south side of Chicago you often here the word ‘ends’ being used as slang for money or valued goods, more popularly in the phrase ‘to make’ or ‘making ends meet’. We’ve adopted this word to represent the things in life that we are most passionate about or those things that support our livelihood. Wealth? Well wealth is just that, well-being, welfare, and abundance of valued resources. The forward slash represents a progression from doing what you love and are passionate about, to doing that very same thing to accumulate wealth of all types.”
And the difference between this line and others? Speaking from personal experience, Breaux possesses a DEEP passion for the fashion and entertainment industry. If his mind is put something, it is carried out with a great amount of care and detail that is hard to find in many. For Breaux and Sanchez, quality comes first, and integrity will never be compromised.
Currently T-Shirts are the main focus of the line, but jewelry and buttons are also carried. There is no don’t the line will expand to include almost everything with time, so be on the look out for more in the near future.
For details on where to shop and learn more about the designers. www.endswealthcorp.com
Ends/Wealth Summer/Fall Look Book 2009
2009 Summer/Fall Lookbook from Ends/Wealth Corp. on Vimeo.
