Gucci Turns 90!
Gucci, the biggest selling Italian luxury brand in the world, turns 90 years old this year and you’d hardly notice because of all the vibrant energy and sexual decadence emanating from the label. The glamorous Italian brand celebrates its 90th birthday this year in grand style captured in a editorial spread shot at the Palazzo Alberini in Rome
In 1921, Guccio Gucci, inspired by the traveling chic of English nobility, opened a leather goods company and small luggage store in Florence. He hoped to build a brand steeped in traditions of Italian leather craftsmanship. The offerings were well-received, and the company was lead a number of fashion innovations including nontraditional materials (canvas) used during the war in the 1940s and the equestrian-inspired red and green web infused into various designs.
In typically grand style, Gucci is celebrating this momentous occasion with a series of collaborations all leading up to the September launch of the Gucci Museum in Florence.
- Photography by Serge Leblon
- Styling by Karen Langley
- Text by Kin Woo
